MobileDNA (TM)

Mobile DNA – mobile client detection software.

dclemons — Tue, 21 Oct 2008 18:42:08 +0000

Push Mobile Media introduction of Mobile DNA™ , mobile client detection software.

Our number one goal is to provide the mobile user the best experience possible, therefore deploying a client detection software is required. Mobile DNA represents an important element within our enterprise mobile solution; this solves the issues of inconsistent user experience. Mobile DNA determines the attributes of most mobile devices, including device , operating system, screen size, media required and much more.

Mobile DNA™ supports two specific types of applications; video transcoding and image transcoding. With video transcoding, the client detection application detects the mobile device and then chooses the best playback of content.

Resolution
bit rate
frame rate
or codec for that particular device.
Image transcoding, the client detection application can detect the best resolution for image transcoding for devices.
Mobile DNA is compliant with the Mobile Marketing Associations (MMA)

MobileDNA updates a powerful database structure of over 3,000 handsets. Mobile DNA provides frequent updates keeping the database current and accurate as new video-enabled attributes are released in the market.

Hunt for the Mobi Device

dclemons — Tue, 02 Sep 2008 02:19:40 +0000

Every Device is unique , so is every mobile user

6000 Mobile Handsets – 4 Billion Mobile Users – MobileDNA

dclemons — Wed, 18 Jun 2008 15:02:51 +0000

Mobile users trust the mobile carriers to provide connected services and to offer the widest array of mobile hardware devices. I think you would agree that the ’software’ is still up for grabs and the solution will be very different than ‘carrier only’ offerings.

The best innovation will come from the mobile ’start-ups’ who get it. Those who bring creative solutions to the mobile users will need to understand more about mobile usability – real life scenario – personal selections – personal interests and personal learning styles. Its all tied together in one big solution.

With 6000 mobile devices and 400+ global networks ( worth mentioning) MobileDNA(TM) is the technology used to provision the mobile device offering the user an expected level of mobile experience. Each person within our global village is using a mobile device in one way or another.

Content publisher are ready for a full deployment to mobile devices through mobile RSS feeds, Mobile SMS solutions, Mobi Web sites and video cached and streamed and downloaded to the mobi handset. As publishers we need a quality control on how content is delivered and correctly provisioned to the aspect ratio, browser style, operating system, media player and on board memory for media storage.

Welcome to MobileDNA(TM).

Fingerprints of Mobile DNA

dclemons — Thu, 08 May 2008 09:29:12 +0000

As unique as your personal fingerprint, so is your preference of how you use the mobile device. Every mobile user learns differently and if asked would tell you what they like and dislike regarding their mobile interaction.

We are always looking for proof that MobileDNA exists and creates the very personal bond between a user and his or her mobile device(s). MobileDNA we believe drives this topic area.

These two clips, credited to the authors below, suggest a personal preference consideration by the enterprise mobile user.

Michael Juntao Yaun , author of Enterprise J2ME, Developing Java Mobile Applications wrote :

Mobile devices become more personal and hence have more value if they are customized to fit the user’s personal preferences.

Peter Semmelhack, of Antenna Software wrote:

By determining end-user preferences and requirements prior to a large-scale rollout, enterprises can then deploy a standardized mobile solution with a much higher probability of success.

Personal preferences will help define what will work inside of an enterprise. The internal social buzz to use mobile correctly needs absolute attention by those who believe the users are important too.

MobileDNA (TM) in the Enterprise –

dclemons — Sat, 29 Dec 2007 22:02:42 +0000

Enterprise Sales Readiness with Mobile Learning.

Push Mobile Media LLC, a new mobile media start up of Boise Idaho, releases it’s Push Mobile 2.0 platform for enterprise mobile sales readiness campaigns. The campaign programs offer complete services to create mobile campaigns with measurements that use rich media elements to train the mobile sales force including dealers and distributors.

BOISE , ID ( Dec 1 2007 ) Push Mobile Media LLC, a new media company within the enterprise mobile communication space, today announced the release of the Push Mobile Media 2.0 platform focused on enterprise sales readiness. The company’s innovative approach involves educating and training enterprise staff, mobile employees and the dealer channels.

According to David Clemons, President and founder of Push Mobile Media, “Most enterprise customers today realize that effective mobile campaigns need to reach employees, resellers and the global sales channel. Today, with a creative mobile campaign we create urgency and consistency across the global sales teams. Mobility and delivering the right information with measurements and feedback is a critical business tool.”

Mobile solutions lower the costs for strategic information and channel feedback at real time speeds. With our mobile platform and services the enterprise sales staff and partners can remain mobile and receive critical information and interact with feedback and performance communicationsThis eliminates the travel time back to the office just to read emails.

Our “One Minute Mobile ™ ”, 5 step mobile platform is specifically designed to save time and money, as only the important information is presented on the mobile. No time for fluff. We understand that sales people do not want to be inundated with emails and print outs that are currently considered “time wasters”.

“Our goal is to provide a high value experience by delivering magazine quality content and rich mobile media in one minute intervals. Then measure the effectiveness of the message by user response”, stated Clemons.

Drive sales communications and performance by dramatically reducing the time and cost to educate the enterprise sales group.
Increase sales by improving knowledge transfer, sales skills and service techniques, with less time spent away from customers.
Improve channel performance with consistency
Use the investment of mobile technology more wisely across the global enterprise.

The “On Track and Off Track” program provides immediate data from the team. We track users progress, managers can use it as a tool for performance management by reporting instantly on which members of staff are skilled in a particular area.

Mobile DNA is the foundation technology we use at Push Mobile Media.

Mobile DNA (TM) – Push Mobile Media

dclemons — Fri, 07 Sep 2007 15:41:22 +0000

MobileDNA, Mobile DNA are trademarks of Push Mobile Media, owned and operated by ProfitWing Inc.

Push Mobile Media – Advertising– Call to Action – MobileDNA™

Push Mobile Media helps major brands and enterprise customers reach their audience by creating effective mobile campaigns with creative ‘call to action’ mobile advertisements.

Our insertion strategy is based on our mobileDNA layer of knowing what the customer is likely to respond to. If your goal is to create customer awareness, or sales-readiness with in your corporate sales team, we have a complete mobile solution.

Measurement

Mobile direct response is an affordable service to measure your brand and your customers interest in ‘call to action’ based advertising.

Behavioral Targeting

Mobile users have patterns that we monitor to determine the predictive interests of the mobile user. We have developed core technologies that allow us to offer your group:

MobileDNA™

The science we use behind the mobile technology that allows us to collect mobile user actions and determine the interest of category, call to action, timing, purchase interests and selections required to make a purchase decision or a simple ‘call to action’.

Mobile DNA provides the data we call on first when the user has select a media selection.

Our predictive engine will provide the following benefits to our customers:

• Customer loyalty to brand

• Frequency of a trusted brand – advertiser

• Customers will share – word of mouth with other mobile users.

• Customers will use mobile offerings for discounts and services.

‘CALL TO ACTION” Technology

Using MMS messaging our subscribers can click with in our ad overlay to call the advertiser’s call center or answer a simple polling question. Taking advantage of both the data connection and the phone calling capabilities of the mobile device, the “Click to call” allows us to build ad campaigns that allow the customer to click the ad to call the advertiser.

Click Coupons

A mobile Coupon is a power, instantaneous way to show mobile advertising working. If the customer clicks on the ad they receive a SMS message that send the Mobile Coupon. Good for that date only. The Coupon is date sensitive and the date is stamped on the coupon.