Hunt for the Mobi Device
September 2, 2008
Every Device is unique , so is every mobile user
Mobile users trust the mobile carriers to provide connected services and to offer the widest array of mobile hardware devices. I think you would agree that the ’software’ is still up for grabs and the solution will be very different than ‘carrier only’ offerings.
The best innovation will come from the mobile ’start-ups’ who get it. Those who bring creative solutions to the mobile users will need to understand more about mobile usability – real life scenario – personal selections – personal interests and personal learning styles. Its all tied together in one big solution.
With 6000 mobile devices and 400+ global networks ( worth mentioning) MobileDNA(TM) is the technology used to provision the mobile device offering the user an expected level of mobile experience. Each person within our global village is using a mobile device in one way or another.
Content publisher are ready for a full deployment to mobile devices through mobile RSS feeds, Mobile SMS solutions, Mobi Web sites and video cached and streamed and downloaded to the mobi handset. As publishers we need a quality control on how content is delivered and correctly provisioned to the aspect ratio, browser style, operating system, media player and on board memory for media storage.
Welcome to MobileDNA(TM).
Mobile DNA (TM) – Push Mobile Media
September 7, 2007
MobileDNA, Mobile DNA are trademarks of Push Mobile Media, owned and operated by ProfitWing Inc.
Push Mobile Media – Advertising– Call to Action – MobileDNA™
Push Mobile Media helps major brands and enterprise customers reach their audience by creating effective mobile campaigns with creative ‘call to action’ mobile advertisements.
Our insertion strategy is based on our mobileDNA layer of knowing what the customer is likely to respond to. If your goal is to create customer awareness, or sales-readiness with in your corporate sales team, we have a complete mobile solution.
Measurement
Mobile direct response is an affordable service to measure your brand and your customers interest in ‘call to action’ based advertising.
Behavioral Targeting
Mobile users have patterns that we monitor to determine the predictive interests of the mobile user. We have developed core technologies that allow us to offer your group:
MobileDNA™
The science we use behind the mobile technology that allows us to collect mobile user actions and determine the interest of category, call to action, timing, purchase interests and selections required to make a purchase decision or a simple ‘call to action’.
Mobile DNA provides the data we call on first when the user has select a media selection.
Our predictive engine will provide the following benefits to our customers:
• Customer loyalty to brand
• Frequency of a trusted brand – advertiser
• Customers will share – word of mouth with other mobile users.
• Customers will use mobile offerings for discounts and services.
‘CALL TO ACTION” Technology
Using MMS messaging our subscribers can click with in our ad overlay to call the advertiser’s call center or answer a simple polling question. Taking advantage of both the data connection and the phone calling capabilities of the mobile device, the “Click to call” allows us to build ad campaigns that allow the customer to click the ad to call the advertiser.
Click Coupons
A mobile Coupon is a power, instantaneous way to show mobile advertising working. If the customer clicks on the ad they receive a SMS message that send the Mobile Coupon. Good for that date only. The Coupon is date sensitive and the date is stamped on the coupon.
