Push Mobile Media introduction of Mobile DNA™ , mobile client detection software.

Our number one goal is to provide the mobile user the best experience possible, therefore deploying a client detection software is required. Mobile DNA represents an important element within our enterprise mobile solution; this solves the issues of inconsistent user experience. Mobile DNA determines the attributes of most mobile devices, including device , operating system, screen size, media required and much more.

Mobile DNA™ supports two specific types of applications; video transcoding and image transcoding. With video transcoding, the client detection application detects the mobile device and then chooses the best playback of content.

  • Resolution
  • bit rate
  • frame rate
  • or codec for that particular device.
  • Image transcoding, the client detection application can detect the best resolution for image transcoding for devices.
  • Mobile DNA is compliant with the Mobile Marketing Associations (MMA)

MobileDNA updates a powerful database structure of over 3,000 handsets. Mobile DNA provides frequent updates keeping the database current and accurate as new video-enabled attributes are released in the market.